Business as usual is broken.

It’s time for better.

For decades, success has meant endless growth, bigger profits, and extraction at all costs.But this story is ending.The cracks in our economic system are impossible to ignore. Rising inequality, widespread burnout, and accelerating climate collapse. These aren't accidents, they're outcomes.By reimagining and redesigning business, we can build a better way.Forward-thinking leaders see this clearly. The businesses that will thrive tomorrow are those rethinking value creation today.Fair Value Economics is a new blueprint for business.
One that is resilient, fair, and profitable.

A Blueprint for Better Business

Fair Value Economics is built on three principles that define successful companies in the real world:

🔄 System-Wide Value Creation
Strong businesses build strong ecosystems. When your network thrives, you thrive. The most resilient companies create value across their entire chain, from suppliers to communities.🤝 Distributed Benefits
Value is created collectively, so it should be shared fairly. When suppliers, workers, customers, and investors all benefit, businesses become unshakeable. This isn't charity. It's business sense.🛡️ Resilient by Design
Tomorrow's leaders aren't extracting value. They're designing for durability. Building regenerative systems that grow stronger over time, not weaker.

This is for Builders.
Not Bystanders.

Fair Value Economics is for leaders who see what's coming:

  • CEOs and founders ready to build differently

  • Investors seeking sustainable returns

  • Entrepreneurs designing tomorrow's business models

  • Policymakers shaping the next economy

If you're asking:

  • How do we build profitable businesses without exploitation?

  • What does a fair and future-fit economic model look like?

  • How can value be distributed more equitably while driving commercial success?

You’re in the right place.

The Future is Fair

Fair Value Economics is more than a movement. It's a blueprint for the future of business. We're building:⚖️ Practical frameworks for fair value distribution
🌍 Tools to measure true system-wide impact
🤝 Communities of practice and learning
🏛️ Policy proposals for systemic changeBe part of building tomorrow's economy ↓

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Who's behind this?

Fair Value Economics is being developed by two strategists who understand business, systems thinking, and the urgent need for change.

Kevin Karaca

Strategist, writer, and systems thinker. Kevin helps businesses find their purpose, shift behaviour, and tell stories that shape culture. He works at the intersection of narrative, economics, and impact, helping brands align profit with social and environmental responsibility.

Mark Shayler

Business activist, speaker, and sustainability expert. Mark has spent decades working with brands like Nike, Samsung, and LEGO to rethink growth, innovate sustainably, and design businesses that create more value with less waste. He believes it’s not enough to do things better, we need to do better things.

Fair Value Economics © 2025 by Kevin Karaca and Mark Shayler